I loves me a good bargain. Yes, I am one of those people who try to maximize my grocery dollar by pairing store sales with manufacturers' coupons. I am hardly what you'd call an "extreme" couponer, but I love it when I save money.
Every once in a while, I'll snag something for FREE! One great perk about working from home is that I'm around when the major brands do giveaways, usually limited to the first 10,000 people who enter. I've gotten many free tubes of toothpaste, an entire jar of peanut butter, sweet potato fries, lots of free coffee and cappuccino, Philly cream cheese products, Jell-o products - all for FREE. I'll bet I get about $40 worth of free products per year. SCORE! :D
Just this past Friday, I not only received my coupon for a free box of Triscuit snacks, but these awesome stickers, too:
I think I was more excited about the stickers than the free food! These are going right into the Perpetual Ephemera Depository! It was all part of a campaign Triscuit ran where they made the entrants file a "topper's complaint", in the form of a Mad Lib, in which we voiced our "displeasure" that Triscuits were so addictive. Along with the coupon and the stickers, I also received this reply:
I think companies are getting really creative and clever with their marketing strategies! Let's say, for example, that Triscuit mailed a total of 50,000 coupons for free boxes. I'm going to bet that 20% will never use the coupon before the expiration date, so that leaves 40,000. It's STILL cheaper than running a couple of spots on a national network during prime time, plus now you have the added bonus of yokels such as myself indirectly or directly talking about the campaign. CLEVER!
Will I ever use those stickers? Only time will tell. But I can't help thinking about the lucky soul who will someday be at my estate sale and find these stickers and the letter, and will squeal with delight as much as I did when I got them. :)