Readers, how many of you are coffee drinkers? If you are, did you always enjoy it or arrive to it later in your adulthood?
Our recent past with coffee is interesting, isn't it? When you look at ads from the Fifties and Sixties, it was really only thought of as a morning-time ritual, or something you ordered with dessert at a restaurant. I'm pretty sure no one ducked into a diner for their 2 p.m. "fix" - that would've been dismissed as odd behavior.
Yet that is precisely what many folks do now! How many times have you heard someone say "I could go for some Starb's right about now", smack dab in the middle of the day? I know when I'm at a coffee place at that time, it's always busy.
It'll be interesting to see what the future holds for national coffee chains like Starbucks and Caribou (or Timothy's in Canada) - are they the ones responsible for our coffee obsession, or did our obsession exist and they filled the need? Will it ever fall out of favor? There was a time (early Sixties) when coffee companies worried that they wouldn't have future drinkers - soda was the "teenagers" caffeine of choice. I guess it ebbs and flows - and right now, it looks as though coffee is here to stay. Thank heavens. :D
I LOVE using coffee as a theme in my ATCs! Here are some of my favorites:
|"Before Coffee" ATC|
|"The Coffee Generation" ATC -|
made with vintage coupons and
|"5 Nouveaux Avantages" - made with|
a vintage French ad and my typewriter