How many times have we heard versions of this platitude: "Little things mean a lot"; "It's the little things that make life worthwhile"; or this wonderful quote from Andy Warhol: "You need to let the little things that would ordinarily bore you suddenly thrill you." Truer words have never been spoken, and should be the tagline for this blog. :D
Take these pre-packaged price tags for various deli meats! I love them, even though most non-Ephemeraology people would take one look and say either "GROSS!", or "Wow. Those are old, huh?".
Oh, but not me (or you, I suspect)! These labels do indeed thrill me. How could they not? Take a look at these babies! They have everything - Day-Glo (yet faded) colors not found on Planet Earth and certainly not in regular meats; that beautiful Meat Department weight/pricing spot with (GASP!) a cents sign; the "Pre-packaged for your Convenience" announcement; and, of course, the fabulous subject matter. My favorites are a toss-up between the mock chicken loaf and the liver loaf. Forty years ago, I think people ate "loaves" of things a lot more than they do today. I love everything except tuna in a can and lima beans, but I think even I would have a hard time with the "mock" chicken loaf. First of all, I would imagine that "loaf" has to be exploding with sodium. Secondly, what makes it "mock"? Is it chicken, or isn't it? And if it's not, then what pray tell is it? This is long before the days of tofu, so it kind of scares me. :D
Yes, these are the things I think about when I see vintage deli meat labels. Yes, I get sociological with my ephemera. And yes, I do get nostalgic for mock chicken loaf. :D
I will ABSOLUTELY be using these labels somehow - and let's not forget this awesome postcard of a meat counter! That will probably anchor the collage. It's all too wonderful. See? It's the little things. :D
Before I go, I want to remind you that if you haven't signed up for the AWESOME 100K Giveaway, DO SO NOW! I'm drawing a name TODAY at 5 p.m. CST! So far we've got 25 people entered, which is great - them's good odds for any of you, though! Good luck, and thanks for playing along! :D