Currently in Fondy, we're suffering through/enjoying (depending on your point of view) a solid heat wave. Wisconsin is weird, though - one day it can be 60 and the next day it's 95. That's pretty much what this June's been like - we just had frost advisories "up nort" 9 days ago!
I'm not a big fan of summer - I'm a fall and winter person. I LOVE those crisp autumn days and the smell of fireplaces and cinnamon and hunkering down for a long winter's nap. But there is good in every season, of course, and one of my favorite things about summer is the fruit.
I don't know what happened to me, but about 5 years ago a switch went off and I discovered the joys of eating seasonally. It all began with a batch of fresh strawberries that someone had given me, that they'd picked themselves. I realized then and there that I had never really tasted a strawberry before that moment - it was so red and juicy and delicious I thought I'd died and gone to fruity heaven.
Now, I'll only eat strawberries and blueberries in the early summer, peaches and plums in June and July, apples and pears in early fall, and green grapes and citrus fruits in late winter (not locally grown, obviously, but I still love them).
Back in the day, our families lived by this rule too, although with the advent of canning and supermarkets you could eat an orange in September, if you wanted. And speaking of supermarkets, that's where the ephemera comes into play!
Check out this wonderful Macintosh Apples sign! I bought it at my friend Kim's place, Persimmons, when I was there for Ephemerafest. I love it! It has everything - an anthropomorphic apple with a feather-festooned fedora (like my alliteration, by they way?), fantastic fonts, handwriting, wonderful color - it's just so cool. I plan on using it in something, I just don't know how yet. :D
Here are three supermarket-centric brochures from the Florida Citrus Commission that are just spectacular. They have no copyright dates but judging by the drawings and the photos inside, I'm going to put these at the mid-Fifties. The crazy thing about these is that they're showing the grocers how to assemble these point-of-purchase displays themselves! I'm not positive but I'm pretty sure that most of these displays come ready-to-use from the different companies nowadays, if for no other reason than uniformity in all supermarkets.
I love all three of these! I got them at this estate sale almost exactly two years ago. I also plan on using these in a supermarket-related collage. Some day! :D
Now if you'll excuse me, I''m off to make a sour cream peach pie. I've been waiting all year to say that! :D