Tuesday, January 3, 2012

Lose Weight....


Note from Mel:  This is the second in a series of posts I'm calling "Resolutions".  Oh, these aren't resolutions I'M making, but rather ones that are probably at the top of most people's lists.  :D


Ugh.  It's January 3.  The holidays are over, most of us are getting back to work, and TV and magazines are chock full of weight-loss ads.

I'm very happy that we have DVR so that we can fast-forward through commercials.  I think companies prey on vulnerable holiday revelers and make them feel guilty just so they can sell more Special K and Jenny Craig.  Notice that by the middle of February those ads are mostly gone, because they know that 90% of people who resolved to lose weight in the coming year have "fallen off the wagon", so to speak.  They won't advertise if people are through buying.  It's a vicious cycle.


I don't know what time of year these little brochures came out, but I wouldn't be surprised at all if they were at the beginning of the year. The "Oils and Fats" (Wesson) and the Sucaryl brochures are both from 1958; the Heinz vinegar booklet doesn't have a year, but I'm going to guess about 1963, judging by the illustrations.  It's interesting - the Sucaryl and Heinz brochures are definitely aimed at women, focusing on the weight loss aspect - but the Wesson booklet's illustrations are all men, and it deals mainly with heart disease (I LOVE that Wesson had the cahones to use the heart-health angle with vegetable oil, but this is long before olive oil became the huile du jour).


Will we ever stop this seemingly endless yearly ritual of hating ourselves for a month before we realize that dieting doesn't work?  As long as there are products to sell that promise quick results, and as long as people buy them, probably not.  I say, here's to a year where we all feel better about ourselves in our own way, not the way advertisers want us to.  That may mean different things to different people, but in the long run it's up to us to change our attitudes about ourselves.  The first step may be to realize that while it's important to be healthy, it's also important to be okay with who we are.  If we relax on that issue, the rest will follow.  Because really - if we like ourselves, don't we want to treat ourselves with respect?  It's the first step to living a long, healthy, happy life - regardless of our pants size.  :D








2 comments:

  1. Another excellent post. You are one awesome chick. I love your attitude. As a fitness instructor, I tire of this time of year. I see sooooo many people kill themselves just long enough to reach their goals and then quit. Yet they bitch and moan when they put the weight back on. Healthy lifestyle changes and realistic goals equal success. I wish I could send you a few of my students...

    ReplyDelete
  2. WOW! Thanks so much, Dawn! :D I find it ironic that I felt the worst about myself when I was at my thinnest - I'm tired of that game. I LOVE my walking routine and it's all about portion control - AND, not throwing in the towel after a bad week or two! Slow and steady wins the race - and liking ourselves helps too. :D Thank you for your very nice comment! :D

    ReplyDelete