Wednesday, November 23, 2011

Adding to the Box

Over the last eight months or so, I've been occasionally mentioning my Perpetual Ephemera Depository, which is a box that I created back in March to house all of the modern-day ephemera that I deem interesting enough to keep for future generations.

I don't know if it's the season or what, but lately I've been hitting the jackpot with fun ephemeral items!  Of course, "fun" is in the eye of the Ephemeraologist, but I think these things qualify.  Check 'em out!

First up is this little slip that arrived with my FREE box of Fundamiddles, a new cupcake mix from Betty Crocker (yeah, I got the box entirely for free. Nada. Zip.  They even picked up the shipping!).  I subscribe to the Betty Crocker newsletter online and if you're on the ball you can get free stuff every month or so - just shows you how many folks don't read the newsletter!  But what I found the most interesting about this little slip of paper is the lack of a Web site.  Here it is, 2011, and there's not one mention of a or a QR code or anything!  Maybe that shows the average age of the newsletter reader?  Am I getting old?  :D

Here's something that I think future Ephemeraologists will enjoy - this Starbucks lid plug!  Actually, I will probably do an entire blog post about Starbucks ephemera - there's a LOT of it to talk about.  They have a fabulous design team and it shows in their brochures, their insulators, napkins - everything.  But I digress.  I've always enjoyed design for design's sake and here's a great example.  Starb's could've just made the plug green with no design but instead they chose to use their mermaid on top.  Genius!  Usable in any language!

One of my favorite arts centers is the John Michael Kohler Arts Center in Sheboygan (yep, the Kohler is the same family who founded the toilets.  They have a TON of money and are very generous).  This wonderful facility has been open for 44 years and keeps getting better and better.  I love spending an afternoon there, just wandering through the very thoughtful exhibits.  They too have a fabulous design department - check out the postcard I just got in the mail!  So nicely done.  And James DeVita is one talented guy - he's in the core acting company of American Players Theatre in Spring Green and his rendition of George from Of Mice and Men could've earned him a Tony.  I hope to check out his one-man show!

Lastly, this State Farm pocket calendar is really nothing special, but I love it anyway.  Fifty years from now someone is going to wonder what life was like in 2012.  What are they going to think is primitive?  TV?  Radio (which I doubt very highly will be around in 50 years)?  QR codes?  The Internet?  I'll be 93 in 50 years so I doubt I'll be around to answer their questions.  Which is a shame, because I'd love to know what future Ephemeraologists will be throwing into their P.E.D.s in 2062.  :D


  1. Why did I read this?? As if I don't have enough stash of ephemera I'll be justifying my hoard by telling myself it's for future generations!!! Thanks alot Mel!

  2. Tee hee! Sorry Patty - but here's hoping you start one of your own! If you do, throw the photos up on your blog so we can see what you're saving! :D