It also just occurred to me that perhaps some of you reading this may not know where I'm going with this post! I grew up in a "pop" household; I'm sure many of you are "soda" people. Here's the weird thing - in Green Bay, where I lived until I was 28, it was almost always pop. Here in Fond du Lac, just 70 miles south, it's almost always "soda". So we're a divided household, as Brian always says "soda". I guess in Maryland, they use "Coke" as a generic for a soft drink. So if you're in Maryland and you hear someone order an "orange coke", don't go rushing out to find this newest flavor in the Coke aisle. :D
Speaking of Coke, back in January I did a post about the collectible side of that brand. Today, we're going to delve into the "Where are they now?" brands of soft drinks. Imagine how many of these now-forgotten brands there are (this list will give you a clue)!
Old Stuff Only! I love the logo - easy to read and pleasantly bold. In this same vein, does anyone remember "OK" soda, which came out in about 1995? It was supposed to target the Gen-X market - you know, my disaffected, cynical generation. It sure didn't last long, probably because it tasted TERRIBLE. I mean, really bad. But oh, how I wish I would've kept a can or any ephemera I had! According to Wikipedia, it ceased production before it ever really got off the ground. Green Bay has always been a proving ground market for new products so maybe I'm one of a handful of people who ever tried it!
moxie! :D I was surprised to learn that it's still in production, although its popularity is fairly regional (mostly in Maine, where it was invented). This logo is the bee's knees. I love that they've kept it basically the same for over 90 years. Here's an example of Coke's strength - it was their gaining popularity that forced Moxie out of the big market.
Sterling Cooper had a bid on the Patio account but lost it because the client didn't like the Ann Margaret/"Bye Bye Birdie"-style TV ad they designed.
All of this talk of obsolete brands makes me wonder which of the brands out there now will not be remembered in 20 years. I'm going to place a bet on the flooded "energy drink" market - in 2030 these are going to be hilarious. Also, Vitamin Water - I'm looking in your direction. Enjoy your fame now, because I fear it's fleeting (anyone remember Fruitopia? I rest my case).
I don't have a lot of art with these brands in them, but I will eventually! Here are two examples:
|Notice the "Like" logo in the upper left? :D|
|Yeah, I know I just used this ATC as|
an example last Friday! :D