Tuesday, May 3, 2011

A Fun Surprise!

Don't you love it when something completely unexpected arrives in the mail?  It's one of those little things that make any day more special.

That happened to me yesterday!  I saw this rigid envelope in my mailbox - it was the same height as the box and I had to pull pretty hard to get it out!  On the front was a rubber-stamped logo from The Curiosity Shoppe in San Francisco - did I order something from them, I wondered?

Just around the time I thought I'd better curb my late-night Website trolling I read the invoice, which had a sweet little note from my awesome sister Jen!  She saw this when she was doing some surfing of her own and thought of me immediately, the note said.

When I opened the envelope I found this new magazine called "Average".  Unfortunately Brian and I were leaving for the evening so I didn't get a chance to peruse the copy right then but I DID come across this page that you see here, and knew immediately that Jen again hit the nail on the head.

Jen has the uncanny ability to find the PERFECT gift - she really cares about catering the gift to the person and because she knows me so well she always bats .1000 in this department.  One of my favorite gifts from her is my copy of "Old School" from Uppercase Gallery, one of my favorite Websites (made even cooler by the fact that it's Canadian).  I had just been coveting a copy of this book a couple of days before Christmas 2008 when what to my wondering eyes should appear beneath my tree?  I mean, it was sort of spooky, almost as if she'd been sneaking into my hard drive to see what I'd been searching.  It remains one of my most favorite gifts ever!

Hilarious letterpress insert included
with the magazine (it really is
letterpresed, too!)
Back to the magazine - it's full of "average things and averages".  What a fantastic premise for a magazine - almost tailor-made for us Ephemeraologists, who revel in the ordinary and should-have-been-discarded.  You have to have a certain level of guts to print four pages of the contents of ordinary people's fridges (I don't feel so bad about my fridge now!).  There's a story about the invention of the wire hanger.  There's a hootful chart detailing how easy it is to find a rerun of Law & Order on any given day in L.A.

In the introductory letter, Editor Kate Pograss says that "Average claims to be a shiny magazine without the shine, celebrating ordinary details and moments that we ususally fail to give adequate contemplation while going about our day.  Average  finds and revels in the commonplace quirkitude that unquestionably makes life rich and full.  It is a collection of the minutia on which our lives are based, without pretension and full of honesty.  This magazine intends to bring a sort of special-ness to the banal, in hope that society can revel in the beauty of moments that unwittingly pass us by."

WOW.  If that doesn't perfectly describe an Ephemeraologist, I don't know what will.  The banal, the forgotten, the minutia, the trivial - THESE are the stuff from which the fabric of our lives are woven.  I for one  happily celebrate the ephemeral every single day and I know many of you reading do too.  Vive l'ephemerie!

P.S.  If you'd like your own copy of Average, check out their Website.  It's pretty average.  :D


  1. I'm gonna have to check it out! The cover reminds me of a recent post on my blog!

  2. Oh my gosh, Ronna - I just checked out that blog post and it was like looking at the cover! :D I think you'd really like the magazine - it's just pure fun. :D

  3. Oh my gosh, Mel, this is too cool ... gonna go get me a copy right now!

  4. Eileen and Trina - YES! Get yourself a copy! And when you read it, read it carefully - somewhere in the magazine is a number to call where you can report average behavior. You WILL be rewarded. :D