Thursday, May 17, 2012

Not quite sure.....

Note from Mel:  This week I'll be running some of my favorite posts from the past two years.  Consider it a "retrospective".  Maybe you'll discover some posts you never got to see the first time around!  :D


For today's Ephemeraology post, I'm going to show you one of my favorite types of ephemera I've ever seen and had the pleasure of owning.  It fits so many criteria of what constitutes a wonderful item (for me, anyway):  they're a great example of "durable" ephemera; they include foreign advertising; they're tiny and they're unsusal.

But - what exactly ARE they?

I've seen them described as "European Food Tags" and "Advertising Stick Pins".  Some guesses were that they were placed in the food, used much like fruit stickers today.  Another thought was that these were handed out to customers in grocery stores and markets and they were to be worn as a stick pin.  Either way, I LOVE THESE!









It got me thinking about product labels in general.  Because I've always lived in the States, advertising to me is all about those very American labels:  Tide. Hershey's. Ivory. Cascade. Welch's.  Even though I love foreign ephemera, I forget that there are millions (even billions) of people for whom these brands mean nothing.  They grew up on European labels:  Nestle. Royko. Spar. Cadbury. Franka (?).

If any of you reading have more information about these beauties, I would LOVE to hear about them!  Please drop me a message in the comments - you'll be helping educate us in the process! :D

Regardless of what they were used for, I really enjoy using them in my art!  I take a pliers and snip off the pin part and they're old enough that the glue comes right off with it.  So I'm left wtih just this beaut of a piece of metal!  :D

14 comments:

  1. Thanks Eileen! These were a gift from Brian for my birthday! :D

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  2. I have no idea what they are, but I must have some now!

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  3. Hee hee! Aren't they awesome? :D I nearly plotzed when I got these! :D

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  4. Never seen anything like them--they're awesome!

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  5. Thanks msmithk! I had never seen them before either! I love those serendipitous discoveries! :D

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  6. I know that factories used to give these out to folks on factory tours. I have a super Reddy Kilowatt one! I think if I used them at all, I'd pin them through some really neat paper and then attach the paper as usual to my work.

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  7. Ooh - that Reddy Kilowatt one sounds wonderful! :D The pinning idea is good for new things, but if you look closely the pins on these are REALLY rusty. Tetanus, anyone? :D That's why I snip the pin part off. :D

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  8. These are way cool! I have never seen anything like them.

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  9. Thanks Karen! Yeah, I squealed when I found them! If you're interested in where to get them, e-mail me and I'll let you in on my secret (this goes for anyone, too!) :D

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  10. These are fabulous. They probably don't give them out as much today, because someone would stick their finger and sue the company for a zillion dollars.

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    1. Thanks Chris! Yeah, I REALLY love my collection and I'm thinking about buying even more - I just can't get enough! :D You're absolutely right - in our litigious society, these wouldn't last a day! :D

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  11. Aparently this is a Dutch phenomenon starting around 1950: http://twitpic.com/41fwwr

    Try doing a google image search on "reclamespeldje" or "reclamespeldjes" (plural)

    Some background:
    translate.google.nl/translate?sl=nl&tl=en&ie=UTF-8&layout=2&eotf=1&u=http%3A%2F%2Fjeugdsentimenten.net%2Fopgroeien%2Frages%2Fspeldjes-sparen%2F

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    1. WOWIE! Thank you so very much! I did Google "Reclamespeldje" and saw many instances. Very, very cool!

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