If you follow my other blog, Much Ado About Stuff, you may already know that I LOVE the supermarket. I always have! While some kids may have dreaded the bi-weekly trip to Sure-Way or Copp's or Red Owl (the stores where we shopped when I was a kid), I loved it! Usually my sister Jen and I would hang out at the magazines or the cheap Japanese toys (like Play Money or pretend doctor kits - I still love those too!), or hide in the wide aisles of the warehouse grocery store.
I remember seeing a grocery store ad on TV right after a storm warning had passed - I'm going to say this was in about 1975. In my 6 or 7 year-old head, that ad was a sign from God that everything was going to be okay. Grocery store ads back then usually had a very happy family shopping for everything their little hearts desired. Happy days ahead!
I also loved looking at the labels (and that's a whole different blog entry!). I didn't know why, exactly - the colors? The fonts? The characters? - but they always held my interest. I know now that this was the beginning of my obession with ephemera!
As an adult I began collecting supermarket ephemera, beginning with a Red Owl needlecase (I still have it, but it's tucked away somewhere in a box). This being the first grocery store I can remember (according to my mom, I called it Owie Owl), there's a pretty deep nostalgic and sentimental vein. Ususally I'd find a thimble or some other item with a supermarket name on it at estate or rummage sales. I hardly ever found paper.
But then Ebay happened.
It's just amazing to me how I've managed to buy so many different lots of supermarket items - one was an entire lot of matchbooks with only supermarket logos on them! I've purchased two separate 1940s toy sets with die-cut cardboard Swift and Nabisco brands (heaven!). I also have matchbox labels with foreign supermarket names. Very cool. And let's not even delve into all the grocery store price tags I own - oh wait! We already have. :D
Here is some of the art that I've done with these pieces - as you can see, it truly is a favorite subject of mine. I did an Etsy treasury about it and I even started my own Flickr group, if you're into this sort of thing yourself! You're not alone! :D
|"Market Day" ATC|
|"Supermarket History" ATC|
|"Tuesday Morning, 9:30 a.m."|