Thursday, January 19, 2012

Brain Freeze!

Happy Thursday, dear Readers!


Currently here in Fond du Lac, it's 1 below zero actual temp, with a wind chill of -23.  I believe my brain has frozen, as I am suffering from a severe case of writer's block this morning.  So what does one do in this situation?  Recycle!  :D  For those of you in the upper Midwest to the Pacific Northwest and frigid points in between, I offer you a brief respite from the cold.  Think Summer, and I'll be back with fresh content tomorrow!

Remember when you were a kid and your mom would hand out Popsicles or Eskimo Pies after a long day of playing outside? 

Ah, those were the days.  Alas, it's been about 30 years since I've had a Popsicle, but I can remember the taste like it was yesterday.

There are SO many ice cream and novelty treats out there now, that sometimes I wonder if there'll be the same nostalgia for Haagen-Daas or Starbucks treats.  It doesn't sound right, does it?

Check out these amazingly pristine wrappers of the summery treats of yesteryear!  I especially love the truly vintage Popsicle and Eskimo Pie labels - they're the oldest in my collection.  Judging by the very primitive "cellophane" wrapping and font styles, I'm going to say these are from the early 50s. 


And of course, who could forget Big Boy restaurants?  For me, as a kid, this was about the best restaurant in the world.  And even when I was 8 or 9, I was fascinated by the different names that the restaurants had in different states - to me, it was like being in a foreign country if we ventured into an Elias Bros. Big Boy, as opposed to the Marc's Big Boy that we had in Wisconsin (as a 20-something, I would make it a point to "collect" as many Big Boy restaurants as I could - Bob's, Schmidt's, etc. in my travels).  And I LOVED the California burger!!  It was like summertime in a hamburger.  I'm going to say that this wrapper is from the late Sixties/early Seventies.  Notice the generic "Big Boy", so that every franchise could use the wrappers.

And Dairy Queen!!  We were lucky - by the time I was old enough to ride my bike around Ashwaubenon (the suburb of Green Bay, WI, where I grew up), I was also getting an allowance.  And a lot of time, that allowance was spent on Dairy Queen.  Now by the time I was 10 or so, Dairy Queen had that fantastic red logo with the swirls on either end and white lettering in the middle.  So I'm thinking that this straw label (with straw still intact!) is from the 50s.  I can't believe that I found this, and what good shape it's in!  I actually have a lot of three, so if there's ever a straw shortage, I can bust one out.  :D

And because I almost always buy pairs of things (one to keep and one to use in my artwork), I've utilized these beauties in a number of collages:




There's something about working with these great bits of nostalgia that sends me right back to 1978, when summer days lasted forever and all we cared about was swimming and playing outside.  Someone invent a time machine, so I can experience that again!  :D

*Dairy Queen Image Public Domain 2009 courtesy B69D

1 comment:

  1. Hey Mel, what a great post! I love these kinds of treasures. I just added some even older ones to my little antique booth. I'm going to take some pictures next time I go in and will email you the pix. They're for ice creams and popcorn. This made me realize, that I need to take pix of many of the things I have as I pull them out and send them on to you before I post at Etsy or add to my shop. Have a great day.

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